CONTENT FROM VERTIVDESPITE RISING UNCERTAINTY AND
economic disruption, many companies
plan to increase or maintain digital trans-
formation spending, with the global digital
transformation market expected to grow
22.5% annually through 2027, according to
Grand View Research. But as important as
prioritizing cloud migration and on-demand
app development has become, companies
must invest in building out back-end IT infra-
structure solutions to seamlessly scale up.
“As more commercial activity shifts
online, organizations transitioning to cloud
and edge computing solutions need com-
prehensive IT tools and technologies that
can help them alleviate technical concerns
while improving ser vice levels and speed
to market,” explains Rob Johnson, CEO of
critical digital infrastructure technology
provider Vertiv. “It’s important to work with
partners who can help you the entire way,
from project planning, testing, and delivery
to the management of day-to-day opera-
tions.”
Major telecom providers are already
leveraging Vertiv’s DC power systems and
integrated enclosure solutions to deploy in-
frastructure at cell phone towers in record
time. Big-box retailers are using Vertiv’s
edge computing and monitoring solutions
to support the compute that processes
thousands of local customer deliveriesseamlessly. Data center development and
maintenance are important too, which is
why Vertiv partnered with connected build-
ing provider Honeywell to provide sustain-
able, effi cient data center solutions.
Three in four organizations are cur-
rently making long-term changes to their
IT strategy, according to research from
analyst group Spiceworks Ziff Davis, and
spending on cloud and managed services
is only expected to grow in 2021. To main-
tain network uptime, minimize disruption,
and ensure on-demand service, compa-
nies on this path must consider imple-
menting client-facing solutions.
That means not only thinking about
innovation in terms of new business lines
and opportunities but also rethinking how
to design IT frameworks and network solu-
tions to best support these eff orts—and
staying fl exible enough to support big-
picture strategy objectives. “ With digital
transformation, every business is now a
technology business, and every business
must have a digital strategy to survive and
thrive in this new digital world,” says Gary
Niederpruem, chief strategy and develop-
ment offi cer for Vertiv. “Organizations
need to tap teams with the right expertise
to ensure that their critical digital applica-
tions are always available and delivered as
effi ciently as possible.” ■THE TECHNOLOGY POWERING
TOMORROW’S MOST
ADVANCED SOLUTIONS
Investing in back-end IT infrastructure will help
your business make the leap to the cloud.