176 / Types of Writing
ANALYSES of THE SAMPLE CLASSIfIED ADS
The following analyses refer to the preceding sample classified ads. Compare the
samples with your own:
- All three ads begin with the name of the goods, product, or position. In the
first ad, the position named is part-time assistant. In the second ad, the goods
named are antique dining table, six chairs. In the third ad, the product named
is complete patio plans. - The descriptive words follow. In Ad 1, the descriptive words include retail
clothing and hours flexible; some benefits. In Ad 2, the descriptive words
are cherry and needlepoint seats. Ad 3 includes a series of sales features:
instructions, diagrams, materials list. - The added information varies with the purpose of the ad. Consider these
specifics:- In Ad 1, the only added information indicates the applicant should apply
in person at the given address. No wages are listed, perhaps because the
position offers minimum wage or because the wage is negotiable. No city is
listed in the address because the ad appears in a local newspaper. - In Ad 2, the added information names the price, indicating that it includes
delivery in the area and gives a phone number, thus suggesting that further
information is available by phone. No area code is included. - Ad 3 includes several bits of added information. SASE is a common
abbreviation meaning to send a self-addressed stamped envelope, in this case
along with $4.50, to the listed address. The address is complete, including
zip code.
- In Ad 1, the only added information indicates the applicant should apply
- None of the ads includes a complete sentence.
- All of the ads use punctuation to separate words and phrases describing or
giving added information:- Commas separate words of equal modification.
- Semicolons separate larger thought units.
- Periods separate sections.
- Abbreviations are included as appropriate.
These analyses should help you evaluate your own classified ad and, perhaps, help
you save money when you place it in a newspaper or magazine.