2019-06-01_Market_Watch

mw NEW PRODUCTS

22 MARKET WATCH | MARKETWATCHMAG.COM | JUNE 2019

nay and Cabernet Sauvignon and a

Willamette Valley, Oregon Pinot Noir

(all $15 a 750-ml.). The wines are

pesticide-free and have less than 1 gram

of sugar per serving. LifeVine is avail-

able nationwide. For more information,

visit Integratedbev.com.

Budweiser Discovery Reserve

American Red Lager

Anheuser-Busch InBev has introduced

Budweiser Discovery Reserve Ameri-

can Red lager, a limited-edition beer

brewed with Voyager malt, to celebrate

the 50th anniversary of the Apollo 11

lunar landing. The bottle features 11 stars

to represent the mission and two different

bottle caps recalling the moon and point-

ing toward Mars as a future destination.

The 5% abv Discovery Reserve (pricing

varies by market) is part of Budweiser’s

Reserve Collection, which also includes

Reserve Copper lager and Freedom

Reserve, and is available nationwide in

6- and 12-packs of 12-ounce bottles and

25-ounce cans. For more information,

visit Budweiser.com.

Cape Line

MillerCoors is launching Cape Line, a

collection of three canned sparkling cock-

tails. Available in Strawberry Lemonade,

Blackberry Mojito, and Margarita flavors,

the 4.5% abv RTDs are made from a cane

sugar base and include fruit juice flavor-

ings. Cape Line is available nationwide in

variety 6- ($10) and 12-packs ($16) of

12-ounce slim cans and Strawberry

Lemonade 6-packs ($10). MillerCoors

plans to push the brand with a market-

ing campaign that includes television

commercials and sampling events at

festivals. For more information, visit

Capeline.com.

Dogfish Head Slightly Mighty

Milton, Delaware-based Dogfish Head

has released a new low-calorie IPA

called Slightly Mighty. Brewed with

monk fruit to preserve flavor and body,

the beer is 4% abv and each bottle

contains 95 calories. Slightly Mighty

($13 a 6-pack of 12-ounce cans) is avail-

able in 20 states, with expansion

planned. For more information, visit

Dogfish.com.

White Claw Pure Hard Seltzer

Chicago-based White Claw Seltzer

Works, part of Mark Anthony Brands,

has debuted the limited-edition Pure

hard seltzer. An RTD take on a Vodka

Soda, it joins White Claw’s existing

Black Cherry, Ruby Grapefruit, Rasp-

berry, and Mango flavors in the lineup.

The 5% abv new entry ($16 a 12-pack

of 12-ounce cans) has 100 calories a

serving and is available nationwide. For

more information, visit Whiteclaw.com.

Two Roads Cruise Control

Stratford, Connecticut-based Two Roads

Brewing Co. has launched a new beer.

Cruise Control Helles lager ($10 a 6-pack

of 12-ounce bottles or cans) is a 4.8% abv

beer that’s been in development for over

a year and is a permanent addition to the

portfolio. It’s available in 14 states and

Washington, D.C. For more information,

visit Tworoadsbrewing.com.

Pacer Low Proof Seltzer

The Craft Brew Alliance (CBA) is

debuting a new product line developed

by its incubation unit, The pH Experi-

ment. The 2% abv Pacer Low Proof

Seltzer comes in three flavors—Blood

Orange, Meyer Lemon & Lavender, and

Melon & Mint—with each 12-ounce can

containing fewer than 50 calories. Pacer

is rolling out in variety packs ($16 a

12-pack of 12-ounce cans) and Blood

Orange 6-packs ($9) nationwide. For

more information, visit Craftbrew.com.

Oskar Blues Steep Coast Strata

Double IPA

Colorado-based Oskar Blues Brewery

has debuted the first beer in its Steep

Coast Mountain IPA Series, which

highlights experimental hop varieties.

Steep Coast Strata Double IPA ($15 a

4-pack of 16-ounce cans) is made with

Strata, a hop varietal from Oregon State

University’s hop-breeding program. The

8% abv beer is available in select

markets. More beers in the Steep Coast

Mountain IPA Series will be released

later this year. For more information,

visit Oskarblues.com. mw

The Editors

BUDWEISER DISCOVERY

RESERVE COPPER LAGER

CAPE LINE

SPARKLING COCKTAILS

DOGFISH HEAD

SLIGHTLY MIGHTY

WHITE CLAW

PURE HARD SELTZER