When Jenna Powell gets in front of a camera, she
can sell $10,000 worth of sparkly dresses and tie-
dye hoodies in 40 minutes.
Powell, whose three Jennaration shops in
Alabama were closed at the start of the
pandemic, has put all her focus on selling
through live videos, broadcasting live several
times a week to 400 people who watch on
Facebook or her store’s app. She puts on clothes
from her shop, spins for the camera and tries to
get viewers to buy.