For those who have the means — and that’s
no small caveat during this pandemic —
feeling good can mean looking good. And the
widespread isolation has produced new trends
in beauty and clothing.
Companies like Signet Jewelers and Blue Nile
are seeing a surge in sales of earrings, which
are visible on video calls and when people are
out wearing face masks. Department stores like
Kohl’s and Macy’s are expanding casual clothing
offerings as more people stay close to home.