Critics labeled the iPhone 12 Apple’s biggest
leap forward in years, with analysts suggesting
that the Cupertino company will shift close to
70 million units before the end of 2020. As if
the iPhone 12 range wasn’t popular enough,
Apple has announced a partnership with carrier
Verizon to make iPhone the most compelling
business smartphone, offering 5G on the go.
iPHONE 12 FOR BUSINESS
Though we knew most of the iPhone 12’s
design and infrastructure changes before
Tim Cook announced its launch at a virtual
event in September, critics and consumers
alike were still overwhelmingly positive upon
release. Apple says that iPhone 12 range - now
available in four sizes, including a smaller mini
model - ushers in a new era for smartphones,
bringing 5G capabilities to the masses and
unlocking exciting new possibilities with faster
processors and advanced augmented reality
tools. In a year where users are spending more
time on their phones than ever before, it was
little surprise that Apple struggled to keep
up with demand with iPhone 12 shipments
slipping. That’s on top of the staggered release,
which saw the flagship iPhone 12 and premium
iPhone 12 Pro released before the mini and
Max versions.
Apple always knew that iPhone 12 was going
to be popular. Research shows consumers
are avoiding annual upgrades, holding onto
devices for longer - on average two to three
years, so the company pulled out all the stops
to create a device as exciting as the iPhone X. A
5G iPhone has been on the cards for a number
of years, and though Apple was not the first