Nicole is a professional writer and a curious person who loves to
unpack stories on anything from music, to movies, to gaming, and
beyond.off on YouTube. I feel like every
YouTuber goes through that.” Mac
concludes with an analogy:
“At first you start out with like a
cardboard version of you and the
more years or the more experience
you get, the more layers of it you
gain and you become an actual
full-fledged person on camera,
rather than just a scripted version
of yourself.”
And even with more than 2
million subscribers on Mac-
DoesIt, Mac still sees room
to grow. He has plans to con-
tinue pushing and improving
his content. “I do want to start
making videos outside of my
living room,” he laughs. “I want
to do bigger things. I’ve been
in conversation with people to
make bigger content, actually
make a series that will be like, a
bigger production — actually put
money behind the production of
what I do.”
ADVICE FOR ASPIRING
CREATORS
When asked what advice he would
give aspiring creators, Mac re-
sponds with “Be careful.”
Working for yourself means putting your self-
discipline and organizational skills to the test. You
are the only one responsible for posting your videos
on time. That can make it tough for some creators to
follow through with their plans and goals. Mac may
be the boss of MacDoesIt, but it not all sunshine and
rainbows.
“When you get to a certain point, yeah, the
money is there — it can be very big if you do it
right, but I will tell people that the mental side of
YouTube — just understanding you are your own
boss, and that is like, a great thing but also a very
stressful thing as a human being.” Mac emphasizes
that “being your own boss means you have to be
a boss in general, along with the fun of it and the
stress of it.”
“It’s an uphill battle,” Mac cautions. “Don’t look
at all those YouTubers who blew up in two-days
and think that’s how you’re supposed to do it.
Those people are like the one in literally a mil-
lion people on this website, so don’t look at spe-
cial cases ... It’s not just like one video and boom,
you’re James Charles.”
Obviously, though, Mac knows that success on
YouTube is possible. “Once you find your voice that
people resonate towards on YouTube,” he prom-
ises, “that’s when things will catch up.”MACDOESIT
HOW MACDOESIT USES COMEDY TO BREAK OPEN REAL CONVERSATIONS ON YOUTUBE