paint and hair, replacing the hair
with high-quality doll hair. Then,
she repaints the faces artfully.
Hand-crafted clothing completes
the new look.
When she began in 2016, most
of Maryna’s creations were non-
specific personas and fashionis-
tas. This has evolved into videos
of dolls that depict recognizable
characters like Daenerys Targary-
en and Jessica Rabbit. Others are
the likeness of celebrities ranging
from Queen Elizabeth to Billie
Eilish. Many of the videos between
offer tutorials for tiny accessories
and custom outfits to compliment
the updated dolls.
The earlier videos on Pop-
pen Atelier are simple with light
background music and an over-
head view of her handiwork. A few
captions and instructions help to
guide the viewers through the pro-
cess. As the audience has grown
to 560k subscribers, the content
is more polished with multi-cam
production. Maryna has become
the face of her channel and engag-
es directly with the audience for a
personal connection. And, if you’re
considering creating a super-niche
channel, there are several help-
ful things you can learn from her
success.
FOLLOW HER
NOT-SO-SECRET SECRETS
TO SUCCESS
First, one of the best decisions
Maryna made in her channel’s
evolution was getting in front of
SUPER-NICHE
Poppen Atelier: how to turn a unique hobby into a successful YouTube channel
One of Maryna’s most popular videos is of a doll transformation of a
Daenerys Targaryen doll, which has over 1 million views.