the camera. Her Belgian accent
brings an old-world charm to her
old-world art of doll painting.
Obviously, no one should fake an
accent or culture, but who you are
should shine through to connect
with your audience. She talks
about what inspired her to make
each particular doll and always
mentions if anyone else has con-
tributed. Her mom makes many
of the perfectly sized and detailed
outfits for the dolls.
Next, she shifted to a multi-cam
setup. The videos are edited well
and the lighting is always good.
For example, it switches regu-
larly from the top view to show
the techniques to front views for
explanations. For any tutorial sub-
ject, this is a very viewer-friendly

SUPER-NICHE

Poppen Atelier: how to turn a unique hobby into a successful YouTube channel

format. She has a colorful, consistent intro with im-

ages and titles that lead to the content.

Also, while it makes sense to cut out the long bor-

ing labor process, she doesn’t. She uses time-lapse in-

stead. It offers a good viewer experience and punctu-

ates the idea that these projects can take a lot of time.

Maryna honors the studious work that goes into her

art and she’s not afraid to call out other channels

touting unrealistic results.

Lastly, she is great at cross-promoting between

websites. Each video includes links to her other pages

or related videos. You can find her on Facebook,

Pinterest and Instagram, of course. However, she’s

also active on seller sites like eBay and Etsy where her

fans can actually buy the items crafted in her videos.

Likewise, shoppers on those sites will stumble upon

her goods and become followers, too.

SOME THINGS CANNOT BE OVERSTATED

As always, consistency is key. Maryna has added

a new video on Friday nearly every week since her

Poppen Atelier’s inception. If she’s not creating a

new doll, she still adds a video with related content.

It might be a compilation of her personal favorites

or how to make the perfect embellishments for your

own dolls. Some videos are around ten minutes long.

Others are closer to an hour. She also engages her

audience with requests for drawings that might lead

to the next creation.

While this creator dives deeply into an unusual

art form, her strategies can be applied to your

channel. Your audience can expand rapidly if you

have interesting content with quality production.

Take advantage of multiple online platforms and

diversify your income by making your finished

products available online. Whatever you’re doing,

do it regularly so that your followers know when to

come back for more.

As a transplant from Videomaker headquarters to the California

high desert, Tiffany feeds her wanderlust with obscure touristy

experiences. Often by the light of the moon, she digs into writing

topics that range from personal to technical in a variety of fields.

YOUR

AUDIENCE

CAN EXPAND

RAPIDLY IF

YOU HAVE

INTERESTING

CONTENT

WITH QUALITY

PRODUCTION.

“