How many times have you scrolled
past an ad on social media and
wondered, “Is that $1 makeup is
actually worth it?” Well, Safiya
Nygaard may have your answer.
On her YouTube channel, Safiya
reveals the weirder side of fashion
and beauty to her nearly 9 million
subscribers. Her unique videos
take on everything from ridicu-BEAUTY & LIFESTYLE
BEAUTY & LIFESTYLE
Safiya Nygaard and her unique approach
to fashion on YouTube BY NICOLE LAJEUNESSE
lous designer fashion to the history of your favorite
makeup product. No matter the topic, Saf lets her
personal style shine through — bats and all.FAMILIAR FORMATS WITH A UNIQUE
TWIST
Creating unique videos can certainly pay off on
YouTube, and Safiya’s channel is proof. Her uploads
put a new twist on established formats like haul or
makeover videos.