volume. Whether you have a par-
ticularly dry sense of humor or a
tendency toward undeserved self-
confidence, amp up your authen-
tic personality to create a persona
that engages and entertains.
Finally, whatever persona to
choose to cultivate, keep it consis-
tent. Fans need to know who and
what to expect when they tune
into your stream.

ENGAGE YOUR AUDIENCE
Part of the beauty of going live
is the direct connection it cre-
ates with your viewers. This
real-time engagement is unique
to live streaming, and it’s one of
the main appeals for streamers
and viewers alike. Remember,
for your Twitch channel to be
successful, you need to build a

How to get viewers on Twitch

LIVE VIDEO

community. Authentic, real-time communication

is a great way to do it.

As you’re streaming, actively look for opportunities

to engage with your audience. Respond to questions

in chat, and ask your fans to share their opinions and

advice if you get stuck on an especially challenging

level. Invite discussion whenever possible.

You can also use streaming tools like alerts and

overlays to foster more engagement. Some games

even feature Twitch integrations that give viewers

a say over in-game events. This is a great way to get

viewers invested in your stream so they’ll be sure to

tune in next time.

LEVERAGE OTHER PLATFORMS

Our final bit of advice is to promote your stream

outside of Twitch. The massive streaming platform

is notorious for its poor discoverability, meaning

it’s difficult for new streamers to gain a foothold.

Promoting your stream on platforms like Twitter,

Facebook and, of course, YouTube can make it much

easier to reach potential viewers.

Posting to YouTube in particular is a great way to

bring new viewers to your Twitch stream. It’s much

easier to get discovered on YouTube thanks to You-

Tube’s robust recommendation algorithm. To take ad-

vantage of this, edit your stream recordings into high-

light reels, walkthrough tutorials or simple let’s play

videos and post those to YouTube. From there, you can

invite viewers to join you on your Twitch stream.

FINAL THOUGHTS

Getting consistent viewers on Twitch takes work and

dedication, but it is possible. Start by streaming fre-

quently and playing games you sincerely enjoy. Then,

be creative in how you entertain and engage with

your fans. Proper marketing is essential as well. With

these pieces in place, you’ll be on your way to building

a substantial Twitch following.

Nicole is a professional writer and a curious person who loves to

unpack stories on anything from music, to movies, to gaming, and

beyond.

REMEMBER,

FOR YOUR

TWITCH

CHANNEL TO

BE SUCCESSFUL,

YOU NEED

TO BUILD A

COMMUNITY.

ENGAGE AND

TALK WITH

YOUR VIEWERS.

“