popular uploaded video—with
over 60 million views—answers
the question, “Do you hear “Yanny”
or “Laurel”? (Solved with science).”
The videos are usually around
5-6 minutes and they attempt to
answer a question with scientific
knowledge without going into
confusing terminology. They
keep it fun and straightforward,
so anyone who thinks science is
boring can find how awesome
it is. Like most successful You-
Tubers, Mitchell and Gregory
started their channel because
they are passionate about a
topic—science. They wanted to
share their expertise and passion
with the world in a unique and
entertaining format.
WHAT MAKES ASAP-
SCIENCE VIDEOS GOOD?
The way AsapSCIENCE structure
their videos follows a five-step
process:
Figure out an idea
They find their topics from books,
breakthrough articles published on
the web, or their audience ques-
tions on their social networks.
Do research
Before creating the script, they
do scientific research from on-
line peer-reviewed journals and
articles.
Record and draw using white-
board and markers
This style is what makes Asap-
SCIENCE videos unique. After
they have their script, they make
EDUCATION
How to make fun, educational content with AsapSCIENCEdrawings—cartoony and simplistic visuals—on
a whiteboard with markers to explain the scien-
tific concepts they are talking about. They point a
camera down at a whiteboard and draw. In some
of their videos, Mitchell and Gregory appear in the
camera. However, the whiteboard drawings are
their trademark.4) Record the voice over
After making the script and drawings, they follow
up by recording the voice over for the videos. They
record the audio separately because it is more conve-
nient matching the video footage with the recorded
audio in editing.5) Edit the video and add music
Once they have the footage and the voice-over, they
put it together in editing and add original music to it.The video structure is simple to produce, and the
result is quite a unique and well-made production.
The videos are always entertaining, allowing the
audience to learn something they most likely didn’t
know about science. They also have a healthy discus-
sion in the video comments and have a significant
following on other social networks.WHAT DO THEY DO WELL?
The simple answer is they love science, and they
are genuinely passionate about educating theirBehind the scenes of creating AsapSCIENCE videosImage Courtesy: AsapSCIENCE