Public Speaking

This ChapTer Will

help You

• Find a subject for a
persuasive speech

• Decide on a claim of
fact, value, or policy

• Diagram and explain
Toulmin’s model of
reasoning

• Analyze your audi-
ence’s attitude toward
your topic

• Develop a speech to
convince

• Create a speech to
actuate behaviors

Chapter

17

FROM ANCIENT ATHENS to today’s law courts, governing assemblies, and

ceremonial or ritual occasions, rhetoric—the art of finding the available means

of persuasion—has enabled democracy to thrive.^1 Because civic engagement

and free speech are valued in US culture, you, too, can be a person of influence

who attempts to persuade others to believe or to act in ways you find desirable.

The role of persuasive speaking varies cross-culturally, as Diversity in Practice:

Persuasion in China illustrates.

This chapter provides information about selecting a topic, using a model of

reasoning, deciding on a claim, and analyzing your audience’s attitude toward

that claim. Then it gives guidelines for creating speeches to convince and to

motivate listeners to act.

Persuasive Speaking

Diana Ong/SuperStock

Review the

chapter

Learning

Objectives

and Start

with a quick

warm-up

activity.

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