Public Speaking

248 CHAPTER 17^ Persuasive Speaking

Study and Review

Public Speaking: Concepts and Skills for a Diverse Society offers a broad range of

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assignments, and succeed on tests. Your MindTap resources feature the following:

•   Speech videos with critical viewing questions, speech outlines, and transcripts

•   Interactive versions of this chapter’s Stop and Check activities, as well as Critical

Thinking Exercises and Application Exercises

•   Speech Builder Express

•   Weblinks related to chapter content

•   Study and review tools such as self-quizzes and an interactive glossary

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Key TeRmS

The terms below are defined in the margins throughout this chapter.

Reflect on what you’ve

learned.

Review your Flashcards.

actuate 244

argument 238

backing 239

blame 243

burden of proof 238

causal claim 236

claim 236

claim of prediction 236

cognitive dissonance

theory 244

cost 243

cure 243

convince 241

correlation 236

criteria 237

criteria-satisfaction pattern 242

debatable point 236

dissonance 244

factual claim 236

grounds, data, or evidence 238

harm 243

Monroe’s Motivated

Sequence 246

perceived behavioral

control 245

policy claim 237

presumption 238

qualifier 238

rebuttal 239

solvency 243

status quo 238

stock issues 243

subjective norms 245

Theory of Reasoned Action

(TRA) 245

Toulmin’s Model of

Reasoning 238

unsupported assertion 238

value claim 237

warrant 239

CRiTiCAl ThiNKiNg   exeRCiSeS

1. To review the elements of the Toulmin Model, watch a crime show and identify the
   types of evidence required to prove the factual claim: the defendant did the crime.
   How does the evidence required for legal cases differ from the evidence you use to
   support factual claims in the classroom? How is it similar?


2. To better understand Leon Festinger’s theory, do an Internet search for “cognitive
   dissonance theory” and follow a couple of links that have .edu in their URL. How can
   this theory help you achieve your goals for your classroom speech?


3. To better understand the TRA, search the Internet or your library databases for Theory
   of Reasoned Action. What elements of this theory (alternatively called the Theory of

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