Persuasive Communication - How Audiences Decide. 2nd Edition

(Marvins-Underground-K-12) #1

248 Understanding Intuitive Decision Making


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143 See n135, Fiske & Taylor (1991), p. 384.
144 Bar-Hillel, M., & Fischhoff, B. (1981). When do base rates affect predictions? Journal of Personality and
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148 See n146, Tversky & Kahneman (1980).
149 See n122, Kahneman & Tversky (1973).
150 See n144, Bar-Hillel & Fischhoff (1981).


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