328 Understanding Emotional Decision Making
Pride triggers the action tendency to dominate,^207 and domination of the Nazis through total vic-
tory was Eisenhower’s goal. In stark contrast to Eisenhower’s speech, the “Surrender” speech, by
Chief Joseph of the Nez Perce, to the U.S. Army in 1877, translated by a scout and transcribed by
an artist for Harper’s Weekly magazine,^208 is an appeal to the emotion of sadness. Sadness triggers
the action tendency to withdraw.^209 His own robes riddled with bullet holes, his people killed or
starving, Chief Joseph was convinced that further resistance was futile. It was time for him and his
warriors to withdraw from the stage of history.