Persuasive Communication - How Audiences Decide. 2nd Edition

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Emotions in Audience Decision Making 355

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310 See n189, Roozen (2013).
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314 Garcia-Marques, T., & Mackie, D. M. (2001). The feeling of familiarity as a regulator of persuasive pro-
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317 See n50, Bodenhausen et al. (1994a).


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319 See n42, Isen & Means (1983).
320 See n300, Mayer & Hanson (1995).


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322 See n274, Keltner et al. (1993a).
323 See n274, Raghunatham & Pham (1999).
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