Figure Credits
1.1 “Decision makers spontaneously create decision matrices,” © Oxford University Press. Journal of
Consumer Research, 21(1), 83–99; Coupey, E. (1994). Restructuring: Constructive processing of
information displays in consumer choice; Figure 2. Sample coding from a subject’s notes, page 91.
3.6 “A reader’s eye-fi xation pattern reading an online newspaper,” © UPA. Journal of Usability
Studies, 4(4), 147–165; Gibbs, W. J, and Bernas, R. S. (2009). Visual Attention in Newspaper versus
TV-Oriented News Websites; Figure 5. Eye path trace of most central fi xation sequence for NYT,
page 158.
3.8 “A viewer’s eye-fi xation pattern interpreting a line graph,” Journal of Experimental Psychology:
Applied, 4(2), 75-100; Carpenter, P. A., and Shah, P. (1998). A model of the perceptual and conceptual
processes in graph comprehension; Figure 5. A diagram of the number of transitions between regions
from a prototypical trial, page 86.
4.3 “How easy are these drawings to comprehend without captions?” © Springer. Memory & Cognition,
3(2), 216–220; Bower, G. H., Karlin, M. B., and Dueck, A. (1975). Comprehension and memory for
pictures; Figure 1. Droodles of experiment 1, page 217.
6.2 “Audiences scan facial expressions to infer emotions,” Third IEEE International Conference on
Automatic Face and Gesture Recognition, 200–205; Lyons, M.J., Akamatsu, S., Kamachi, M., and
Gyoba, J. (1998). Coding Facial Expressions with Gabor Wavelets; Figure 4. Examples of images from
the facial expression database, page 203.
7.3 “High-speed photography captures the sequence of emotional appraisal,” Proceedings of the Xth
Conference of the International Society for Research on Emotions, 82–86; Kaiser, S., Wehrle, T., &
Schmidt, S. (1998). Emotional episodes, facial expressions, and reported feelings in human-computer
interactions; Figure 1. Game situation: The unexpected and sudden appearance of an unknown enemy
that roars like a lion, page 84. Figure 2. Game situation: Start of a new game level that is much faster
than before, page 84. Figure 5. Game situation: At the end of level 9, message from AMIGO that he
will disappear, page 86.
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