Persuasive Communication - How Audiences Decide. 2nd Edition

(Marvins-Underground-K-12) #1

66 Understanding Rational Decision Making


ORIGINAL RÉSUMÉ WITH A RECRUITER’S COMMENTS


PATTY R. SPEAKMAN


3905 Market Street 215-687-2043
Philadelphia, PA 19104 E-Mail: [email protected]
[1. This is killing my eyes! Nine point font is too small!]

EDUCATION
May 2015 UNIVERSITY OF PENNSYLVANIA Philadelphia, PA
Master of Business Administration (MBA)[2. So she’s getting an MBA.]
Concentrations in Marketing, Information Technology and Strategy[3. This résumé does not exude strategy. I
want more about technology and marketing here, too.]

May 2009 CORNELL UNIVERSITY Ithaca, NY
Bachelor of Science in Industrial and Labor Relations
GPA: 3.4/4.0[4. I don’t care.]
Dean’s List for Academic Achievement
Fall Semester at University of Brussels, International Business Program, 2008[5. Does she have any other
international elements?]

EXPERIENCE
INGERSOLL-RAND COMPANY
Worldwide manufacturer of industrial equipment and machinery with sales of 12.3 billion
2010 to 2013 Project Leader
Promoted to position in Human Resources leading teams up to 10 people to restructure processes.
Developed local information system using Microsoft Access and corporate payroll software.[6. Okay, so you can use
Access. Why should I care?] Resulted in 100% increase in reporting and administrative productivity.[7. This I
care about.]
Restructured processes and teams resulting in 20% reduction of salaried employee headcount.
Developed outplacement services that enabled employees to terminate with dignity and minimized legal risks.[8. I don’t
care.]

[15. My initial impressions: One. East Coast. Two. Big company. Three. HR or Manufacturing.
We’re a high tech firm planning to go international. We’re looking for a marketing person.
Someone familiar with intellectual property issues and the application of technology, (i.e.,
payroll, etc.), who has process and project management experience.]
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