Persuasive Communication - How Audiences Decide. 2nd Edition

Types of Audience Decisions 67

REVISED RÉSUMÉ

Led team of marketing managers to redesign departmental structure. Increased customer focus through addition of product

training and market analysis of functions.

Implemented process enhancements for in-house suppliers’ order entry function resulting in a 30% increase in deliver

reliability and 40% decrease in backorders.[9. Tell me results first. Then fill in the details.]

2010 Reengineering Team Member[10. I have an aversion to titles like this.]

Part of cross-functional team focusing on supply chain improvements.

Achieved 60% decrease in purchase order processing time through EDI technology.

Initiated new procurement and manufacturing planning processes which resulted in a 20% increase in ability to reliably meet

weekly production schedules and a 90% reduction in order fulfillment cycle time.[11. Again, tell me the results

first.]

2008 to 2010 Management Development Program Member

Selected from 100 candidates for program of project experience and management skills development.

Evaluated off the shelf product supporting information technology strategy for human resource management functions.

Guided general manager succession planning process approved by company Chairman.

Created orientation process which increased new employee productivity and effectiveness.[12. So?]

ADDITIONAL INFORMATION

Marketing Club: Developed Marketing Club Web Page to stimulate interest in university’s marketing resources.

[13. Result?] Management of Technology Club: Organized plant tour and benchmarking.[14. What

benchmarking? For what goal?]Graduate Women Business Network: Planned networking conference as First Year

Representative on Steering Committee. Enjoy skiing and international budget travel.

[15. My initial impressions: One. East Coast. Two. Big company. Three. HR or Manufacturing.

We’re a high tech firm planning to go international. We’re looking for a marketing person.

Someone familiar with intellectual property issues and the application of technology, (i.e.,

payroll, etc.), who has process and project management experience.]

Patty R. Speakman

3905 Market Street 215-687-2043

Philadelphia, PA 19104 E-Mail: [email protected]

ObjectiveMarketing internship in the high technology industry.

Education

May 2015, University of Pennsylvania,Philadelphia, PA

Master of Business Administration (MBA)

• Concentrations in Marketing, Information Technology and Strategy


• Independent market research project for Nexus Corporation to develop strategy for voice command
  software application.


• Co-Chair of Graduate Women in Business Network. Planned first annual networking conference.


• Marketing Club webpage development team.

May 2009, Cornell University, Ithaca, NY

Bachelor of Science in Industrial and Labor Relations

• GPA: 3.4/4.0, Dean’s List


• Fall Semester at University of Copenhagen, International Business Program, 2008. Studied
  privatization strategies of Polish and East German organizations.

[15. My initial impressions: One. East Coast. Two. Big company. Three. HR or Manufacturing.
We’re a high tech firm planning to go international. We’re looking for a marketing person.
Someone familiar with intellectual property issues and the application of technology, (i.e.,
payroll, etc.), who has process and project management experience.]