Barron's - USA (2020-12-07)

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December 2020 | InspiredByPenta.com | 1


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The coronavirus pandemic. The racial


justice protests. The widening global


wealth gap. We can’t close out 2020


without admitting that more than ever


before, we need to work together to help


one another out of predicaments that


sometimes feel like they’re spiraling


out of control. As such, the work of


philanthropists is ever more important.


It’s ever more impactful. And it needs


to be ever more innovative.


In our annual look at the state of


philanthropy, we profile a new set


of philanthropists whose convictions go


beyond writing a check for a cause or


an organization. For Justin Rockefeller, a


fifth-generation member of the family of


Standard Oil founder John D. Rockefel-


ler Sr., it means applying a philanthropic


lens to capitalism, sitting on the board


of a membership organization of families


who, as Rockefeller says, “are committed


to aligning values and investments.” For


NBA star Stephen Curry and his actress/


TV host/author wife Ayesha, it means


starting a foundation that during the


coronavirus pandemic is providing daily


meals to tens of thousands of students


and their families in Oakland, Calif.


Setting the stage for these philan-


thropists of tomorrow, who are already


making their mark today, are Bill and


Melinda Gates. The couple, along with


Warren Buffett, a decade ago put the


onus on the wealthy and successful


globally to give back to society with the


establishment of the Giving Pledge. To


date, more than 200 have pledged.


In this issue of Penta, the Gates pen a


heartfelt letter to the next generation of


philanthropists with sage advice for us


all. The couple recollect that they sought


out and received sound guidance from


Buffett when they started their philan-


thropic journey two decades ago, and it


is those same words of wisdom that they


seek to impart today.


It is this same figurative concept of


passing the baton that we explore, in this


issue of the magazine, the marine conser-


vation projects on which the descendants


of Jacques-Yves Cousteau have embarked.


At the same time, we recognize the


important work of pioneers, such as that


of Destinee Ross-Sutton, who is bringing


broad recognition to the work of Black


Melinda and Bill


Gates, who, in this


issue of Penta,


pen a letter to the


next generation of


philanthropists.


The Philanthropy of


Tomorrow, Today


artists; the BIPOC professionals who are


bringing change to the wine world; and


the unwavering spirit and optimism


of fashion designer Josie Natori, who, at


age 73, is still working and giving back


to organizations that support women


and children.


I couldn’t be more delighted to bring


the diversity of voices and ideas we


have in the December issue of Penta to


our readers. I hope these stories will


seed the soil for fertile conversations in


the year ahead regarding the role of


philanthropy and philanthropists in


addressing the world’s most pressing


societal problems.


Mae M. Cheng, Editor


T


LETTER FROM THE EDITOR

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