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Chapter 6
Analyzing Your
Audience
“For of the three
elements in
speechmaking—
speaker, subject,
and person
addressed—it
is the last one,
the hearer, that
determines the
speech’s end and
object.”
—Aristotle
6.1 Becoming an Audience-Centered
Speaker
6.2 Gathering Information about Your
Audience
Gathering Information Informally
Gathering Information Formally
6.3 Analyzing Information about Your
Audience
Look for Audience Member
Similarities
Look for Audience Member
Differences
Establish Common Ground with
Your Audience
6.4 Adapting to Your Audience
Outline
(continued)
