Public Speaking Handbook

236 12 Using Words Well: speaker langUage and style

Learning Objectives

12.1 Describe three differences between oral and written language styles.

12.2 List and explain three ways to use words effectively.

12.3 Discuss how to adapt your language style to diverse listeners.

12.4 List and explain three types of memorable word structures.

In Figure 12.1 are photos of protest signs that were never intended to be funny.^1

They illustrate that using language accurately, clearly, and effectively can be a

challenge, even to those engaging in the impassioned exercise of free speech.

12.4 Crafting Memorable Word Structures

Creating Figurative Images

Creating Drama

Creating Cadence

Analyzing an Example of

Memorable Word Structure

Using Memorable Word Structures

Effectively

Figure 12.1 sometimes our word choices are unintentionally amusing.

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