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Bloomberg Businessweek June 17, 2019
1 Thesquadtakesthefield
onMarch 22
2 Telestration,e-sports
edition
3 Fans cheer on the Fusion
intheirbattleagainstthe
AtlantaReign
4 Overwatchis notexactly
acontact sport
2
3
4
’17 ’22
’17 ’22
NorthAmerica China Other $1.1b
201m
$2b
1
0
600m
300
0
BYREGION, 2019
ENTHUSIASTSBYREGION, 2019
0 250 $500m
Sponsorship
Mediarights
Advertising
Merchandise
Gamepublisherfees
BYYEAR BYCATEGORY
2018 2019
BYYEAR
Enthusiasts
Occasional
viewers
Asia-Pacific EU
North America
SouthKorea
Other
DATA: NEWZOO
Estimated e-sports revenue
Estimated audience