Apple Magazine - USA (2019-06-14)

(Antfer) #1
There’s yet another new streaming service
coming in the next year.
Quibi’s twist is that it’s focused on short videos
for cellphones. Spokeswoman Gina Stikes
confirmed that Quibi will launch in April 2020
and cost $5 a month with ads and $8 a month
without ads.
It’s run by big names — Jeffrey Katzenberg,
the former Disney chairman and co-founder of
DreamWorks Animation, and Meg Whitman, the
former head of eBay and Hewlett-Packard —
and it has attracted top Hollywood stars to make
videos. It has raised $1 billion to pay for content
and expects to raise $500 million for business
purposes including marketing.
It would enter an increasingly crowded market
of subscription streaming video services,
including upcoming offerings from Disney,
Apple and AT&T.

CELLPHONE-

FOCUSED VIDEO

SERVICE QUIBI

PLANNED FOR

APRIL 2020
Free download pdf