Salesforce, a maker of customer-management
software, is buying Tableau Software in an all-
stock deal valued at $15.7 billion.
By scooping up Tableau, which provides easy-
to-use tools for visualizing and organizing data,
Salesforce is the latest big tech firm to carve
itself a role in helping businesses analyze data
and make smarter decisions.
Cloud computing giants Microsoft and Amazon
offer similar insights, and Google stepped up
its game last week when it announced it was
acquiring private data analytics firm Looker for
$2.6 billion to expand its Google Cloud business.
It’s part of a “democratization of business
intelligence” using software tools that work
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