Cross Stitch Crazy - UK (2019-08)

The Craft Report

1 IN 4

creators make

money from their craft

DO YOU SELL YOUR WORK?

25%

OF US CRAFT FOR

THE SOCIAL SIDE

and 21% of us do

it to take a break

from technology

Handmade cards,

decorations, gifts and

fashion accessories

are all on the rise

WHAT’S YOUR FAVOURITE

THING TO MAKE?

CROSS

STITCHING

is the

THIRD

most consistent

craft over time...

...which means that

once you start stitching,

you’re likely to continue!

OF US REGULARLY WATCH

ONLINE TUTORIALS

THAT’S GONE UP BY 11%

SINCE LAST YEAR’S REPORT!

49%

OF US SAY THAT

THE ENVIRONMENT

INFLUENCES WHICH

CRAFT SUPPLIES WE BUY

46%

Each year, CHSI Stitches release The Craft Report*, giving us unique

insights into the world of craft. Here’s a snippet of what they’ve found!

JustForFun

97%

of us craft

for Christmas!^

And 86% get creative

for birthdays

WHAT’S ON YOUR LIST?

✴

✴

GLASSWORK

is the top must-try

craft on people’s

bucket lists

There are

14.6m

crafters

in the UK...

...and

76%

of them are

women

*The Craft Report 2019, commissioned by CHSI Stitches,

was based on over 3,000 crafters following sur veys

and focus groups conducted in 2018 by independent

research specialists Linda Jones and Partners. CHSI

Stitches, run by ICHF Events, is the UK’s trade show for

the creative craft industr y. For details of the ICHF

Events consumer events which run throughout the

year across the UK, visit http://www.stitchandhobby.co.uk