132 PART TwO • THE POlITICS OF AMERICAn dEMOCRACy
Public Agenda
Issues that are perceived
by the political com-
munity as meriting
public attention and
governmental action.
Entertainment. By far the
greatest number of radio and
television hours are dedicated
to entertaining the public. The
battle for prime-time ratings indi-
cates how important successful
entertainment is to the survival of
networks and individual stations.
A number of network shows
have a highly political content.
Many younger people report
that they get much of their politi-
cal information from two pro-
grams on the Comedy Central
network, hosted by Jon Stewart
and Stephen Colbert. Both are
liberal, although as part of his
routine, Colbert pretends to be a
conservative.
For many Americans, espe-
cially younger ones, the Internet
is replacing television as a source
of entertainment. While much
time on the Internet may be spent
chatting with friends on Skype or
even watching television programs online, politics is often a topic. YouTube, in particular,
offers a large number of politically oriented videos, many of which are satirical. Talk radio
and television shows that feature personalities are another form of politically oriented
entertainment—one that is dominated by the political right.
Reporting the news. A primary function of the mass media in all their forms is the
reporting of news. The media provide words and pictures about events, facts, personali-
ties, and ideas. The protections of the First Amendment are intended to keep the flow of
news as free as possible, because it is an essential part of the democratic process. If citi-
zens cannot obtain unbiased information about the state of their communities and their
leaders’ actions, how can they make voting decisions? One of the more incisive comments
about the importance of the media was made by James Madison, who said, “A people
who mean to be their own governors must arm themselves with the power knowledge
gives. A popular government without popular information or the means of acquiring it, is
but a prologue to a farce or a tragedy or per haps both.”^5
Identifying Public Problems. The power of the media is important not only in
revealing what the government is doing but also in determining what the government
ought to do—in other words, in setting the public agenda. As we noted earlier in
this chapter, the mass media identify public issues. An example is the release of con-
victed sex offenders to residential neighborhoods after the end of their prison terms.
Many young people get much of their television news from Stephen Colbert
and Jon Stewart on the Comedy Central cable/satellite channel. (Scott Gries/PictureGroup.
via AP Images)
- James Madison, “Letter to W. T. Barry” (August 4, 1822), in Gaillard P. Hunt, ed., The Writings of
James Madison, Vol. 9 (1910), p. 103.
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