Moving Images, Understanding Media

Chapter 8 The Production Process 305

imagination of the spectator completes our work... What is reality? On the

screen it is the one that the spectator accepts.”

From the beginning of pre-production, the production designer will begin

to create the look of the fi lm, from any building that will be constructed to

color schemes to fabric and furniture choices to landscaping and everything

design oriented that will be created for the motion picture. Production

designers must take into account many factors, starting with reading the

script and then analyzing the full context of the motion picture including

budget, genre, and tone. For example, designers working on fi lms set in the

Figure 8-20 Technicians

need to adapt to many

different situations, as seen

with the stands and devices

used by the crew to water

a set and protect a camera

in this shot featuring Valeria

Golina from Side Streets.

(Photo by Seth Rubin, Courtesy

Market Road Films)

Figure 8-21 Méliès (on raised

platform) and crew working

on a set in the director’s

glass studio. (Courtesy

Photofest)

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