2018-11-01_The_Simple_Things

(Maria Cristina Aguiar) #1
Prices start at £18
for socks; a pyjama
set is £89, and the
Dreamcoat (below)
costs £195

CREATING NIGHTWEAR FROM NATURAL FABRICS WITH BESPOKE


PRINTS, YAWN HOPES TO INSPIRE WOMEN TO DO LESS MORE OFTEN


Made to soothe


Y


awn makes relaxing nightwear
for women following simple
principles: slow down, do
a few things well; limit waste
and noise; surround yourself with
simple things you love...
This focus means Yawn has spent lots
of time with women discussing what
they want from nightwear. Collar
buttons, deep pockets, generous,
double-stitched hems. A few of your
favourite things.
The perfect nightwear fabric,
however, proved elusive. So Yawn
created its own. Standard cotton has
150 threads per square inch, Yawn’s has


  1. This creates a smooth fabric with
    reduced show-through. It’s naturally
    non-allergenic, breathable, wicks away
    moisture and its low heat conduction
    keeps you warm in winter and cool in


summer. It’s stronger, finer and made to
last. Apparently some people take their
PJs to the dry cleaner’s. For the rest of
us, Yawn nightwear is easy to care for.
Chuck your pyjamas in the wash –
they’ll feel even softer over time.
The prints, too, are unique to Yawn


  • hand-illustrated by its in-house team,
    using ink, charcoal and water.
    You can’t be your best self without
    your best sleep – so make those eight
    hours count with Yawn. The Simple
    Things readers can save 10% on orders,
    too – see right.
    Find out more at loveyawn.com.


YAWN: THE NEW & THE GOOD


OHideaway (pictured) is a brand-new print
that comes in warmer weight, cotton twill.
This sweet floral in soft greys includes
pretty details among the blossoms.
OYawn’s range of cotton robes now
feature pink and blue chambray, both
made using 100% cotton chambray.
OIts Port In A Storm pyjamas are a
bestseller made of warmer weight, cotton
twill that’s ideal for the cooler months.
OCosy Sleep Socks come in sky blue and
grey or cream and white, with a touch of
cashmere luxury to keep feet toasty.

SPECIAL READER OFFER
Readers of The Simple Things can
enjoy 10% off* at loveyawn.com. To
apply the offer, simply enter the code
TSTXYAWN10 at the checkout before
the closing date, 31 December 2018.

* Plu s f ree p&p on orders over £ 5 0. Applies to online orders only unt il 31 D ecember 2 018. P r ices cor rect at t ime of goin g to pr int. Full terms and conditions are at loveyawn.com.

SAVE


10%


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