Gudrun Sjödén’s new
collection is a love letter to
wool, using earthy colours
from ochre to chestnutGUDRUN SJÖDÉN’S NEW COLLECTION IS FULL OF STROKABLY COSY
TEXTURES AND MUTED COLOURS DRAWN FROM EARTH AND SKYSoftly does it
A
s the air grows crisper and
the colours in nature deepen,
we long for soft textures, for
rich, warm colours. Luckily,
Gudrun Sjödén’s latest collection is a
love letter to wool, in landscape-
inspired tones from bracken yellow to
earthy beetroot.TALE OF MANY TEXTURES
Marled, heathered, felted or brushed,
wool is one of nature’s more versatile
fibres, sometimes ultra soft, sometimes
slightly rugged. However you prefer to
wear it, wool in all its shapes is the star
of Gudrun’s winter story. Just right for
chilly winter days, wool takes colour in
a beautiful way. It’s a low maintenancechoice, too: Gudrun’s advice is not to
wash woollens too often. Instead, hang
them out to air and soak up sunshine
and wind instead.NATURE’S PALETTE
The outdoors continues to inspire
Gudrun’s colour choices. There are
ethereal shades such as shimmering
grey and opal green – and rich hues,
such as ochre, berry, beetroot and
chestnut, to bring things back to earth.
As ever with the playful Scandinavian
brand, clothes are not just about texture
and colour. There’s a feelgood
wearability to Gudrun’s designs, with
playful touches that elevate her clothes
above the everyday practical.You can see the full collection, along
with Gudrun Sjödén accessories and
homewares, for yourself at Gudrun’s UK
store in London’s Covent Garden. Or
browse online, where you can have fun
mixing and matching knitwear, tunics,
trousers,skirtsandcoats.
Discover more at gudrunsjoden.com/uk/GUDRUNSJODEN
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