on the road
C
C U
R N H
T MT MIIEE
C
C U
RNH
Americans are snacking more than
ever, and we’re reaching for one
food above all the rest: the humble,
irresistible potato chip.cientifically, we’re
powerless against
potato chips:
Researchers have found
that the brain activity we
experience when we crave
chips is not much different
from what happens to
addicts when they’re going
after their next fix. Our
love for chips has been
strong for decades, and it
just keeps growing: We’re
likely to buy more than
$7 billion worth this year
alone, supporting dozens
of small regional brands
alongside the big guns like
Lay’s and Wise. Just how
obsessed are we? Turn the
page to find out.s
MARCH 2020 ●FOOD NETWORK MAGAZINE 99
RALPH SMITH.