FORBES.COMJANE LARRIVA ROJAS
Morgan Stanley Wealth
Management
TUCSON, AZ
“If you look at the
average FA, he’s 58
years old, white, male.
Only 15% of FAs out in
the field are women,”
says Rojas, a Latina
and an advisor for 36
years. “That needs to
change—because our
client demographics
and the communi-
ties we come from
don’t look like that.”
Rojas’ $503 million
firm, which includes
her daughter Selina,
serves local business
owners involved in
U.S.-Mexico cross-
border trade.JOANNE ZHONG
UBS Financial Services
SAN FRANCISCO
A third of Zhong’s
$735 million in assets
come from Asian tech
entrepreneurs, many
of whom have chil-
dren studying in the
U.S. and personal as-
sets in offshore trusts.
“I take the messy stuff
of becoming wealthy
away from them so
they can enjoy their
wealth,” says Zhong.OURTNEY LIDDY
nancial Services
IEGO
M
OUISE LANE
m Blair
AGOONNA DI IANNI
Lynch Wealth Mgmt
, CO
M
USAN KINGSOLVER
n Stanley Private Wealth
ORK CITYORNA MEYER
Private Wealth Mgmt
RANCISCORLETTE MCMULLAN
m Blair
AGO
M
ATHLEEN ROESER
n Stanley Wealth Mgmt
AGONI ABALOS
Lynch Wealth Mgmt
TONE DELORENZO
Asset Strategies
EN CITY, NY
M
ARIE MOORE
n Stanley Wealth Mgmt
AS
M
HRISTINE HEIM
Lynch Wealth Mgmt
AM PARK, NJ
M
AIL UTTER
argo Advisors
MAN, TX
M
EBORAH DANIELSON
son Financial Group
EGAS
M
NA KELLY
n Stanley Wealth Mgmt
RANCISCOWEN CAMPBELL
Private Wealth Mgmt
RANCISCOSSICA GUO
nancial Services
SLEY, MA
M58. BETH ROSENWALD
RBC Wealth Mgmt
BALTIMORE
$456M
59. NAZIE SAFFARI MOINI
Merrill Lynch Wealth Mgmt
BEVERLY HILLS, CA
$596M
60. DEBORAH MONTAPERTO
Morgan Stanley Private Wealth
Mgmt
NEW YORK CITY
$8.2B
6 1. AUDREE BEGAY
Ameriprise Financial Services
HOUSTON
$546M
62. LINDA MODICO
UBS Financial Services
NEW YORK CITY
$1.9B
63. SUSAN KIM
Ameriprise Financial Services
VIENNA, VA
$543M
64. ANOUCHKA BALOG
Morgan Stanley Wealth Mgmt
LAGUNA NIGUEL, CA
$649M65. FAITH XENOS
Singer Xenos Schechter Sosler
Wealth Mgmt
CORAL GABLES, FL
$1.4B
66. NADINE MILLER
Morgan Stanley Wealth Mgmt
MIAMI
$458M
6 7. THAIS PIOTROWSKI
Ameriprise Financial Services
BOCA RATON, FL
$362M
68. SHERRI STEPHENS
Stephens Wealth Mgmt Group/
Raymond James
FLINT, MI
$517M72. LAURA WARD
First Republic Investment Mgmt
SAN FRANCISCO
$1.2B
73. ALMA GUIMARIN
Morgan Stanley Wealth Mgmt
SAN JOSE, CA
$782M
74. SHARON SAGER
UBS Financial Services
NEW YORK CITY
$1.1B
75. DANIELLE PRUNIER
Merrill Lynch Wealth Mgmt
CENTURY CITY, CA
$967M
76. KATHLEEN YOUNGERMAN
Morgan Stanley Private Wealth
Mgmt
CHESTERFIELD, MO
$322M
7 7. DIANE HART
UBS Financial Services
PASADENA, CA
$456M
78. REBECCA DECESARO
First Republic Investment Mgmt
PORTLAND, OR
$1.4B
79. WENDY HOLMES
UBS Financial Services
NEW YORK CITY
$1.1B
80. REBECCA LERNER
Merrill Lynch Wealth Mgmt
NEW YORK CITY
$798M
8 1. LIZ LOCKWOOD
UBS Financial Services
HOUSTON
$1.8B
82. EMILY BACH
Morgan Stanley Wealth Mgmt
ORINDA, CA
$1.1B
83. RACHEL GOTTLIEB
UBS Financial Services
NEW YORK CITY
$746M
84. JULIA BISHOP
Merrill Lynch Wealth Mgmt
FLORHAM PARK, NJ
$1.7B
85. KATHY GRASMEDER
Morgan Stanley Wealth Mgmt
GLENS FALLS, NY
$1B
86. BARBARA ARCHER
HighTower Advisors
ST. LOUIS
$698M8 7. JOHANNA WALTERS
Merrill Lynch Wealth Mgmt
BLUE BELL, PA
$5B
88. JENNIFER L. GARCIA
Wells Fargo Advisors
ENCINO, CA
$937M
89. BETSY PAKENAS
Morgan Stanley Wealth Mgmt
FREDERICK, MD
$819M
90. ALYSSA MOEDER
Merrill Private Wealth Mgmt
NEW YORK CITY
$6.2B
9 1. BETH SCANLAN
Morgan Stanley Wealth Mgmt
SAN FRANCISCO
$416M
92. MICHELLE MAYER
Merrill Private Wealth Mgmt
NAPLES, FL
$711M
93. PATRICE CRESCI
Team Hewins
REDWOOD CITY, CA
$1.8B
94. EDYE DE MARCO
Merrill Lynch Wealth Mgmt
PROVIDENCE
$913M
95. KATHY WEBER
Morgan Stanley Wealth Mgmt
BELLEVUE, WA
$534M
96. SUSAN HEUER
Merrill Lynch Wealth Mgmt
HOUSTON
$3.1B
9 7. CHRISTINE ARMSTRONG
Morgan Stanley Wealth Mgmt
BOSTON
$560M
98. KATHLEEN ENTWISTLE
UBS Financial Services
PARAMUS, NJ
$341M
99. THERESA WARD
Merrill Private Wealth Mgmt
BLOOMINGTON, MN
$588M
100 SARA RAJO-MILLER
Miracle Mile Advisors
LOS ANGELES
$1.2B
10 1. RACHEL BARZILAY
Merrill Lynch Wealth Mgmt
BOCA RATON, FL
$886M
102. GIBSON WILKES
HighTower Advisors
FALMOUTH, ME
$518M103. RONYA COREY
Merrill Lynch Wealth Mgmt
WASHINGTON, D.C.
$715M
104. WANDA AUSTIN
Morgan Stanley Wealth Mgmt
NEWPORT NEWS, VA
$464M
105. KELLIE SHERYAK
UBS Financial Services
LOUISVILLE, KY
$839M
106. ANNUKKA MIKKOLA
Merrill Lynch Wealth Mgmt
BELLEVUE, WA
$661M
10 7. LOUISE ARMOUR
JP Morgan Securities
PALM BEACH GARDENS, FL
$3.2B
108. LISA CHAPMAN
UBS Financial Services
SEAL BEACH, CA
$662M
109. BARBARA BRUSER
First Republic Investment Mgmt
LOS ANGELES
$485M
110. CARRIE COGHILL
Coghill Investment Strategies
PITTSBURGH
$272M- HOLLY HENDRIX
UBS Financial Services
NEW YORK CITY
$1.2B - CARINA DIAMOND
Springside Partners
AKRON, OH
$265M - MARIA COLUCCI
Merrill Lynch Wealth Mgmt
NEW YORK CITY
$751M - DIANE DOOLIN
Morgan Stanley Wealth Mgmt
PASADENA, CA
$531M - SARA SAXE
UBS Financial Services
MENLO PARK, CA
$548M - LISA A. PETRIE
The Petrie Group at Wells
Fargo Advisors
LONG BEACH, CA
$235M - CINDY KATZ MORTON
Morgan Stanley Wealth Mgmt
BOCA RATON, FL
$581M - R. JO KAUFMAN
Morgan Stanley Wealth Mgmt
BOCA RATON, FL
$581M
69. CHRISTI EDWARDS
Morgan Stanley Wealth Mgmt
NASHVILLE
$897M
70. CHRISTINE MCGINLEY
UBS Financial Services
MOUNT LAUREL, NJ
$811M
7 1. AIMEE COGAN
Morgan Stanley Wealth Mgmt
SARASOTA, FL
$903M