YOUNG BLOOD
Thought cruisingwasthedomainof
retirees? Thinkagain.GenerationZ is set
tobecome thelargestconsumergroup
by 2020, andaccordingtotheCLIA,their
spending habitsarelessgearedtoward
material items,andmoretoward
incredible experiences,likecruising.
Enter millennial-drivenbrandU by
Uniworld, whichwillhavetworiverships- The A and TheB– in Europein 2020,
and while theoriginal18-40agelimithas
been scrapped,thebrand’sofferingsare
still highly curatedforthisaudience:think
yoga studios,anIceBarfeaturinglocal
DJs and silentdiscos,Pop-Artonthe
walls and mixologyclassesbetween
ports. Meanwhile,VirginVoyagesis
calling ScarletLady– settodebutin 2020 - the ‘anti-cruiseship’,featuringjourneys
for over 18s, witha youthfulskew:the
young-at-heartwilllovethedesign,
courtesy of America’shipAceHotel
chain, tattoo-and-piercingparlour,
karaoke and gaminglounge,andrecord
store stockedwithvinyl.
Soak in the sun on
The A’s rooftop lounge;
or take part in a
mixology class (above).THEMED SOJOURNS
Today’s cruises are just as much
about the journey as the destination.
And if you happen to have a passion for
something – whether it’s food, history
or music – there’s a cruise for you.
Try Avalon’s Active and Discovery Tours
where you can choose your own adventure
at each port, which may include a Van
Gough painting workshop in Arles or
a cooking class in food-centric Lyon.
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CRUISING TRENDS.