GET THE MUST HAVE GUIDE TO UNIFORMS
The essential guide is based on 100’s of uniform roll outs to save you time, money
and hassle. Download Free:cargocrew.com.au/GourmetTravellerFelicity Rodgers, Founder & Creative Director
of Cargo Crew, shares the key impact of a
uniform on your business.
Uniform as a brand
Brand building provides a visual voice for a
business, differentiates it f rom competitors,
and importantly builds customer awareness
and loyalty. Uniforms are a tangible tool
to enhance brand equity; whilst giving
confidence to the customer that a staff
member has been entrusted to deliver service
& knowledge on behalf of the business.
Staff motivation
Our recent industry-wide research confirmed
what we have always known; staff appreciate
and value a well-designed and comfortable
uniform. The power of a company’s uniform
goes beyond supporting a brand’s visual
language but also brings a sense of pride to
the employee. Improving staff retention and
inspiring team members to step into their role
with focus and purpose.Customer Experience
The offline customer experience is invaluable
to brands wanting to connect and establish
meaningful face-to-face relationships with
customers. From the moment they step
into a venue or store, staff should be easily
recognisable and visually connect within the
space. A well curated uniform will support this
brand identifier to create a winning venue for
your business.Cargo Crew shares top tips for A Modern Uniform
Main and right: Higher
Ground approached
Cargo Crew to produce
a modern uniform that
would mirror the clean
lines and scale of the
former power station
venue in Melbourne.
Above: Misura Restaurant
Spain94% of consumers prefer staff in
uniforms as it makes them easily
recognisable**YouGov Galaxy Australia, Uniform Study, August 2018The Modern Uniform is an aesthetic; it elevates your brand and sets it apart in the
ever competitive marketplace. It speaks to professionalism, style and quality for
your staff, product and service offering. A fresh look unites your team and provides
brand cohesion across all locations and all staff roles.
TOP INSIGHTS:18-24 year-olds wouldonly
apply for a job at a business
with amodern, stylish uniform.The secret to
a winning venue
AGOURMET TRAVELLER PROMOTION
1 in 4
of 18-24 year-olds have worn
or currentlywear a uniform,
compared to 79% of over 50s, who have a
career under their belt.93%