W
henyoursolepurpose
is makingchocolate,you
becomeverypassionate
aboutit. ForGreenand
Black’sco-foundersCraigSamsand
Jo Fairley,makingchocolateis moreart
than science.Withanethicalapproachto
sustainabilityunderpinningthechocolate,
the duohavebecomeiconsin theindustry.
“Fromtheverybeginning,our
ambitionwastocreatea brandthat
broughttogethertheprinciplesofethics
and indulgence.Thenamewecameup
with saidit all−Greensymbolisesa
commitmentto sourcingethicalcocoaand
the finestingredientsandtheBlackstands
for thepassionatecrafting,highquality
and delicioustaste,”saysFairley.
Forthechocolateduo,thesecretbehind
the brand’ssuccessandauthenticitystartsat
the verybeginningoftheprocess−during
the fermentationanddryingofthecocoa.
“It’sherethattheflavourbeginsand
wherewefocuseda lotof attention− it’s
donebyindividualfarmersorcollectively.
Followingtheroastingprocessthebeans
arecrackedandconched,wherethefinest
sugar,vanillaandmilkis addedandthe
chocolateis mixedfora numberofhours
untilthetextureandflavouris justright.
Thisis wheretheartof chocolatemaking
reallycomestolife,”saysSams.
ButforSamsandFairley,it’sthedirect
relationshipwithfarmersthatreallysets
thechocolateandbrandapart.“Sustainability is defi ned as meeting the
needsofthe present without compromising
theabilityof future generations to meet
theirneeds− our enjoyment of chocolate
nowshould not limit our grandchildren’s
abilitytoenjoy chocolate in the future,”
saysFairley.
Through the Cocoa Life programme,
allthebeans used in Green & Black's
Smoothchocolate are sourced from
farmersbased on fair pricing and trust.
Theprogramme works directly with
farmingcommunities to secure the next
generationof cocoa farmers by partnering
withNGOs in communities to deliver
socialandenvironmental change. It also
helpsCocoa Life communities take action
to adaptto climate change.
“Ultimately, business growth is founded
ona commitment to protecting the
well-beingof our planet,” says Fairley.GREEN & BLACK’S
PURE PLEASURE
Premiumchocolatetastes betterwhenit’smade froma recipe
builton genuinesustainabilityforallgenerations.ECO FRIENDLY
Green & Black’s co-founders Craig Sams and
Jo Fairley celebrate the launch of the new
Green & Black’s Smooth range made with 70%
ethically sourced Ghanaian cocoa.For more information visit greenandblacks.com.au or @greenandblacksaustralia
SMOOTH AS SILK
New to Green & Black’s, the Smooth range is
made using 70% dark chocolate made from
the finest Ghanaian cocoa balanced with
sweet Madagascan vanilla. Variants include
70% Cocoa, Roasted Almond,
Orange & Almond, Mint and Salted Caramel.GREEN & BLACK’S IS AVAILABLE AT COLES AN INDEPENDENT STORESA GOURMET TRAVELLER PROMOTION