Food & Wine USA - (07)July 2020

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62 JULY 2020

Food & Wine: What
did you do when the
crisis first hit?
Mason Hereford: I
got together with my
staff, and we decided
we should switch to a
takeout model. We did
that for two days, and
then we decided to
shut down the restau-
rants. We didn’t want
to risk anyone’s health
or safet y.

FW: You now call your-
self a “hobby lobby-
ist.” How did you get
involved in politics?
MH: I realized it’s
kind of messed up to
leave it on business
owners to figure out
the protocol to safely
serve food during an
epidemic. We did a
huge charity event for
Planned Parenthood
last year, and it was
the first time I felt like
I could cause change.
I try to get involved
where I can.

FW: What do your
days look like now?
MH: I wake up at 8:30
every day so I can
participate in Inde-
pendent Restaurant

their pivot

MOLLY’S RISE

AND SHINE

new orleans

THE BREAKFAST AND
LUNCH SPOT YOU WISH
WAS OPEN FOR DINNER

why we love them

Mason Hereford turns his talents to larger-
than-life breakfasts, like a burrito—as
comforting as a good hug, filled with scal-
lion cream cheese and sweet potato waffle
fries —and roasted carrot yogurt topped
with bright carrot marmalade swirls, gra-
nola, and fresh mint.

Coalition’s daily calls.
They are really lead-
ing the charge. In the
afternoon, I hop on
a call with the other
group, Hospitality
United Alliances,
which is led by a group
of regional represen-
tatives, like chef Jason
Hammel from Lula
Cafe in Chicago. I am
also writing my first-
ever op-ed.

FW: What are you
focused on?
MH: We are trying to
make sure that small
restaurants aren’t
left behind. The PPP
(Paycheck Protec-
tion Program) has
been ineffective, so
the next big fight is to
ask for a stabilization
fund for restaurants
specifically.

FW: What have you
learned?
MH: I have learned
about how Washing-
ton works. I’ve learned
that having a lobbyist
is the way to be more
effective than not. I’ve
learned how resilient
the people in this
industry are.

from top: Chef Mason Hereford; the Dan
Stein Breakfast (with mortadella, red onions,
and caper, olive, and pepper cream cheese);
sweet potato burrito; the restaurant entrance
Free download pdf