11 connections with media and advertising
campaigns, as were NASA contractors like
Boeing and General Electric.
Stouffer’s made sure consumers knew it provided
food for Apollo 11 astronauts once they were
back on Earth, launching the ad campaign
“Everybody who’s been to the moon is eating
Stouffer’s.” Fifty years later, the Nestle-owned
brand is celebrating with a media campaign to
share some of the recipes from 1969.
But brands with no direct Apollo connections
were not about to sit out an event that nearly
every U.S. household with a television watched.
In 1969, Zippo released a lighter saluting the
Apollo 11 mission and its astronauts. A half-
century later, Zippo has sold out of the 14,000
limited edition lighters released in tribute to the
anniversary, priced at $100 each.
Krispy Kreme, which says it served doughnuts to
witnesses at the Apollo 11 launch, conjured up a
new treat — filling its classic glazed doughnuts
with cream — in honor of the anniversary.
If many of the tributes have a vintage feel,
it might be because public interest in space
exploration has ebbed and flowed over the
years, with no single event capturing the global
euphoria of the first moon landing, and the
Apollo program ending in 1972.
“Since 1972, human space travel has been dead
boring. We’ve gone around and around and
around the Earth a whole bunch of times, and
that is not interesting to people,” said David
Meerman Scott, a marketing strategist and co-
author of the book “Marketing the Moon,” which
chronicles the public relations efforts that went
into the Apollo 11 mission.
Still, Scott said the 50th anniversary comes amid
renewed interest, with NASA’s plans to send
antfer
(Antfer)
#1