100 PCWorld FEBRUARY 2021FEATURE GRAPHICS CARDS TO GET MORE EXPENSIVE
2021 for our award-winning series of graphic
cards and motherboards,” Guerrero wrote,
though he warned that “additional models”
may also wind up receiving price increases as
well. “Our new MSRP reflects increases in
cost for components, operating costs, and
logistical activities plus a continuation of
import tariffs. We worked closely with our
supply and logistic partners to minimize price
increases. ASUS greatly appreciates your
continued business and support as we
navigate through this time of unprecedented
market change.”
Yikes. It’s not a small bump, either.
WCCFTech (go.pcworld.com/wcft) found the
liquid-cooled ROG Strix Radeon RX 6800 XTE
ver since Nvidia’s GeForce RTX
30-series and AMD’s Radeon RX
6000-series graphics cards
launched last fall, the overwhelming
demand and tight supply, exacerbated by a
cryptocurrency boom (go.pcworld.com/
boom), has caused prices for all graphics
cards to go nuts. Brace yourself: It looks like
it’s about to get even worse.
In the Asus DIY PC Facebook group, Asus
technical marketing manager Juan Jose
Guerrero III warned (go.pcworld.com/jogu)
that prices for the company’s components will
increase in the new year.
“We have an announcement in regards to
MSRP price changes that are effective in early