additional backbone infrastructure
to be able to support a full 5G deploy-
ment is then going to be the next
tipping point.”
SAP has a close partnership with
Verizon which has been strengthened
with the opening of a 5G Lab in Palo
Alto in December 2020. It is designed
to showcase the power of 5G or how
to monetize 5G connections and cre-
ate new revenue streams.
The 5G Lab sits alongside the
existing SAP Labs that have been oper-
ating since the early 1990s and have
been a focal point for the company,
enabling SAP to serve as an incubator
of new ideas.
“The 5G Lab allows us to pull
together our portfolio,” says Wilde.
“We get customers to see that there’s
very much a business impact to 5G.
Imagine if a consumer is walking
through a store, picks up a product,
and they have a question about that
product. Imagine a 3D chat bot pop-
ping up off their phone to answer
questions. You don’t need additional
store staff, you could be just-in-time
and personalized for that consumer.”
“Then imagine picking up a box of
cereal and having your phone create a
3D immersive experience to see what
the product contents look like, or look
for food allergies. If you can personal-
ize that experience down to a market
of one, that becomes very powerful.”
“Those are the type of experiences
that we can showcase within the
Lab. There’s an opportunity for new
revenue streams, which we’re just
scratching the surface on.”105technologymagazine.com