NETSCOUT’s scalable monitoring solution—designed for the cloud—helps carrier
service providers successfully deliver actionable insights into reliability and latency
for 5G networks, applications, and services.
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and embrace technology challenges with 5G/IoT, the Cloud and beyond.
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VISIBILITY WITHOUT BORDERSNETSCOUT and Bell Canada:
Long-Term Success on
a World Class Network
NETSCOUT’s Matt Demeusy talks about
their successful partnership with Bell and
why 5G implementation is an exciting time
for communication solution providers.
Written by: Paddy Smith
NETSCOUT is a leading provider of service
assurance, security, and business analytics
for communication service providers and
enterprises. “We provide pervasive visibility
across all areas of a business network,
regardless of the technologies being
deployed,” explains Matthew Demeusy, CTO
Office at NETSCOUT. “These services might be
entirely on premises, cloud services, or hybrid- we call this ‘Visibility Without Borders’.
What does Demeusy believe is driving
innovation in the telecoms sector? “There are
two things, and they’re somewhat related.
One is the digital transformation to cloud,
and that’s an ongoing process; and the
second is 5G technology. As service providers
drive toward these new technologies, these
networks will often go through several
phases of evolution. And each phase requires
assuring that the services are performing as
expected. Any anomalies are detected and
still the target initiatives are being achieved.
With NETSCOUT, we provide that visibility
across those borders to ensure service
performance through every phase of that
evolution.”
One of NETSCOUT’s long-term customers
is Bell. Demeusy got involved around the
time big data and analytics were climbing
the Bell agenda; at the time NETSCOUT was
developing its nGenius Business Analytics
solution. He’s been working with them ever
since. “I really enjoy working with Bell. I find
that we are easily able to get to the heart
of their objectives and that Bell is getting
the maximum amount of value out of the
products.”
For instance, Bell utilizes NETSCOUT’s insights
and tools on a daily basis for supporting
their marketing monetization program and
ensuring customer experience through user
analytics.
“Our relationship is mutually beneficial. We
gain a deeper understanding of common
challenges service providers face. We benefit
from being able to understand what the
customer is trying to accomplish and deliver
solutions to get there as effectively as
possible, as well as meet the challenges we
see across various industries. Bell benefits
by gaining deeper customer insights and by
extracting the maximum amount of value
from their investments – with their tools and
within their network.”
And the future? “When it comes to the key
trends and technologies, 5G is the big trend.
The transition to 5G from 4G LTE is significant
and wide reaching. This is not an overnight
migration; it requires long-term planning,
built-in visibility, and insights into new 5G
services to become fully realised. It’s critical
that service providers’ existing services remain
at optimal performance levels with full
visibility at all times, even while the delivery
mechanisms for the services are changing.
NETSCOUT provides service providers the
confidence to innovate with the ability to
future proof their next-generation technology
with 5G/IoT, Cloud, and beyond.”technologymagazine.com