T-Mobile’s presence in the US began in
2002 when Deutsche Telekom (its par-
ent company) acquired and rebranded
VoiceStream Wireless Corporation. Headquartered
in Bellevue, Washington, and currently ranked among
the top three largest wireless carriers in the country
with over 100 million subscribers, T-Mobile’s dynamic
approach to the customer experience is best encap-
sulated by its ‘un-carrier’ strategy. Officially debuting
in 2013, this philosophy saw the company actively
seeking to ‘break the rules’ of industry tradition,
eliminating everything that has no (or even negative)
consequence to the customer, including contracts
and international roaming fees.
Far from being an approach siloed in a single
aspect of T-Mobile’s business, the spirit of imaginative
reinvention permeates every core operational ele-
ment. Erik LaValle, Digital Supply Chain Technology
Leader, explains how the company’s cultural agility
has enabled it to address challenging supply require-
ments during COVID-19 and why delivering a superior
customer experience is contingent on flexible digi-
tal solutions.T
Erik LaValle, Digital Supply Chain
Technology Leader, explains
how digital transformation has
helped T–Mobile find innovative
market solutions126
FEBRUARY 2021T–MOBILE US, INC.