Technology Magazine - USA (2021-02)

(Antfer) #1

Delivering the best of IBM


Chip Schneider, partner in IBM Global Business
Services (GBS), worked alongside T-Mobile to
bring about what he calls a “cognitive process
transformation” with data analytics, artificial
intelligence and cognitive cloud.
IBM was chosen by T-Mobile as their strategic
partner to deliver the programs and projects
to propel T-Mobile forward with back-office
functions like financing in supply chain.
IBM has been a partner with Sprint for a number
of years so when T-Mobile and Sprint merged last
year, it was an opportunity for IBM to showcase
their expertise.
Schneider is enthused when discussing the working
relationship between IBM and T-Mobile, saying
there is “always an air of excitement” and “they’re
so willing to listen”.
“T-Mobile asked us to make the work we do for
them ‘palatable and meaningful’,” says Schneider.
“That means bringing industry leadership, functional
leadership in finance, supply chain customer
management, and the technical aspects of
hybrid cloud, cognitive and machine learning,
data intelligent workflows, and blockchain. We
had to make sure it’s not just us talking to them,
but us working together with them.”
Of course, the benefits of a close, collaborative
relationship like this work for both parties,
especially when digital transformation is
accelerated by a pandemic.
“That changed everything,” adds Glenn Finch,
Global Leader Big Data & Analytics at IBM.

“2020 was a matter of survival for most companies
with a focus on business continuity and cost
reduction. So you saw this radical growth in back
office transformation, in front office transformation,
and then this this unprecedented growth in data.
We are a hybrid cloud and AI company. That’s
exactly what the market wants right now.”
Finch explains how companies were faced with
a critical cloud decision and turned to IBM as a
trusted, reliable partner.
“When clients were having to bet their careers,
they bet on us,” says Finch. “When we go into a
process and we drive a bunch of AI into it, we’re
shrinking cycle time by 80 to 90%, we’re cutting
costs by 50 to 60%, and NPS scores are going
up by 10 to 20 points. Sometimes clients think
that can’t be right as it sounds too good to be true.”
Schneider emphasises the importance T-Mobile
placed on not only transforming the technology
but also empowering individuals.
“T-Mobile are hyper focused on ensuring that not
only their customers feel the human connection,
but also employees,” says Schneider. “And so our
job is to take the data – internal and external –
and present it back to them and say, ‘Hey, here’s
what I found’. It’s really like building a colleague
for them to help drive their strategic decisions
on their supply chain.”
ibm.com/hybridcloud

Telco is going hybrid.
How can you grow a 5G network
that’s reliable and fast? With
a smarter hybrid cloud approach.
Get the tools, platform and expertise
your business needs from IBM.
The world is going hybrid with IBM.
ibm.com/hybridcloud

IBM and the IBM logo are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks ofIBM or other companies. A current list of IBM trademarks is available at ibm.com/trademark. ©International Business Machines Corp. 2021. B33993


Chip Schneider and Glenn Finch from
IBM on working with T-Mobile to deliver
cognitive process transformation
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