and the creative process.” This also
brought technology to the fore, and
in this respect, T-Mobile has undergone
a significant transformation.
“When I first joined T-Mobile, there was
very little in the way of digital solutions.
We were a monolithic,” LaValle explains.
“That made for a very complex environ-
ment that really wasn’t flexible or tailored
for our business’ needs.” As such, his
first challenge was serializing T-Mobile’s
inventory over an 18-month period
to develop a digital platform. Having
subsequently rolled this out to great
success, LaValle calls this the “found-
ing element” of the company’s digital
strategy. “I see more change at T-Mobile
in the short-term. Both the volume and
the magnitude of these changes will be
significantly greater than I have seen
in any other industry,” he states. This
is a bold statement, particularly in the
wake of COVID-19, which has seen many
organizations make years of accelerated
development in a remarkably condensed
period. Yet, he affirms that T-Mobile’s
status as the ‘un-carrier’ will always give
it an edge over competitors: “We want to
be able to do things that no other com-
pany can do on behalf of our customers.”
135technologymagazine.com