Technology Magazine - USA (2021-02)

national banks (themselves heavily

investing in fintech companies and

developers) promote customer loyalty

from parent to child.

“We’re trying to compete with that

and help consumers understand

what we offer them and how we can

set them up for successful financial

futures,” says Maxim.

Currently under pilot are Keyno, a

fraud prevention tool, Pocketnest™,

a financial wellness dashboard, and

ChangEd, for paying off student

loans early through a transaction

round up feature.

“We have a couple projects in the

works that will target people while

they’re still in school, providing educa-

tion and other related topics, and how

to ensure you have a solid financial

footing coming out of school. We want

to have offerings that are available to

everyone, then also personalize them

so they do hit those markets.”

Maxim started in this role at

MSUFCU in January 2020, after 12

years on the software development

team for the credit union and set out

reading. He read a book by Eric Ries

called The Startup Way, which along

MSU Federal Credit Union: Inspiring Hope

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FEBRUARY 2021

MSU FEDERAL CREDIT UNION