Gregg Hammerman started
Larky based on an epiphany: why
shouldn’t the organizations we
engage with regularly be able to
communicate with us at just the
right moment?
He recognized that consumer
expectations and behavior have
evolved, driven not only by the shift
to doing things remotely, but also
by the strategies of companies that
have mastered the digital space—
Spotify, Netflix, Amazon.
These platforms provide
added value through features
like end-of-year reports, movie
recommendations based on your
watch history, and “like” purchase
suggestions, deepening the
customer relationship. They sync
with your life outside of
their platforms.
Larky has taken this idea of
blending into a user’s everyday
life and run with it. Their
functionality easily integrates with
mobile banking apps to engage
with users at different touch points
throughout their day. Using lock
screen notifications, Larky can
guide people to offers, promotions,
local events, and information
relevant to their unique needs in
that moment.
MSU Federal Credit Union
identified a powerful way to use
Larky’s technology to engage
with their members:
“We have a loyalty program where
we work with local merchants
who will give you a discount if you
use a MSUFCU debit/credit card.
Larky helps us remind people to
take advantage of those.” —Ben
Maxim, Assistant VP of Digital
Strategy & Innovation, MSUFCU
People have a lot of options when
it comes to banking, and it’s hard
to stand out. Larky works with a
diverse selection of community
financial institutions to help them
showcase the unique services they
provide. Maxim recognizes the
potential for their partnership to
expand and innovate, helping them
stand apart from the competition:
“Beyond the geolocation and
personalization, we’re working
with Larky to figure out credit card
fraud detection and prevention.
Future possibilities are out there.
They have an established product,
which is great, but what else
can we do with them? For one,
we’re looking into gamification of
different interactions within our
digital accounts. Larky is fully open
to that, and I look forward to where
we might go.”The Art of the Nudge
Larky turns mobile banking apps into real-time conversions