and have made some traction, and
they were looking for a first client. We
had a call and I instantly knew that this
was something we wanted to explore.
Keyno is one of our first pilots as part
of The Lab. They had a ready-made
pilot program set up where they had the
technology built, but they needed some
actual cardholders to try it with.”
As testing rolls out to more card-
holders, and the fourth quarter
crunch for big ticket purchases
comes along, MSUFCU is “already
looking at how it can reduce fraud—
Ben Maxim,
Assistant Vice President of Digital
Strategy and Innovation at MSUFCU“ People have
adapted to
interacting with us
digitally, and they
don’t come through
the traditional
channels with the
same frequency
as previously”162
FEBRUARY 2021MSU FEDERAL CREDIT UNION