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manufacturing into line with the
company’s wider ambitions to bring
customers into the process at an
earlier stage. This focus on using
technology to improve the customer
experience goes beyond manufactur-
ing, with a web page where designers
can choose from over 4,000 colours
to use in their designs.
Archroma’s digital transformation
journey has been supported by the
assistance of a number of partners.
Salesforce has provided customer
systems that are allowing Archromathe global headquarters of the textile
chemicals business. Archroma’s
Asia operations consist of all coun-
tries in the regions of South and
Southeast Asia, China, Korea, Japan
and Oceania, with employees and
manufacturing capabilities in almost
all major countries.
As part of the separation the
company’s internal systems were
moved to the cloud, while crucial
manufacturing technology is also
being upgraded, with an emphasis
on digitalisation. The goal is bringingArchroma: Corporate video
CLICK TO WATCH^ | 2:22
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