Amazon Web Services (AWS) is one of the world’s
most comprehensive and widely utilised cloud
platforms, as Senior Business Development
Manager Eva Wong explains: “After building and
running a massive ecommerce platform for over a
decade, our parent company Amazon realised that
it had developed a core competency in operating
large scale technology infrastructure. To that was
added a much broader mission of serving a new
customer set, and that’s how AWS was born.”
AWS is at the forefront of cloud computing, which
has revolutionised the world, not least in a
business context. “Cloud computing means on-
demand delivery of IT resources via the internet,”
says Wong. “AWS manages and operates a
technology infrastructure in a secure environment.
Businesses can access these resources through
the internet to develop and run their applications.
Capacity can grow and shrink very quickly
according to your needs, with customers only
paying for what they use.” Those capabilities allow
for a much increased pace of innovation, with
Wong seeing more and more enterprises
undergoing cloud adoption for their own purposes.
That spirit is evident in its collaboration with Melco
Resorts & Entertainment. “Melco started using the
AWS platform to build their applications fouryears ago. With AWS scalability, agility and global
presence, Melco is able to expand their applications
globally in weeks, compared to months in
traditional on-premise data centres.” Aside
from the scale, Melco is also able to deliver
bespoke customer experiences to guests via
the MelSuite, the Smart-in-Room-Management-
System built on AWS by Melco’s DX Team. “With
over 175 fully featured services currently available
on the AWS platform, Melco can be experimental
and innovative,” says Wong. “They can test and try
out new ideas with minimal upfront costs, and
compute resources are readily available to them
as they require.”
Wong sees the close working relationship as
resilient going into the future, evolving alongside
key trends such as know-your-customer initiatives.
“The extension of customer experience is
interacting with your guests digitally. We are
seeing more interest in interactive video services -
live streaming solutions that are quick and easy to
set up and ideal for creating interactive video
experiences for customers. With the COVID-
pandemic, that’s becoming a key focus as
companies look for ways to keep the customer up
to date, create a great customer experience and
ultimately drive customer loyalty.”AWS and Melco: transformation
through the cloud
AWS’ Eva Wong on
the company’s cloud
transformation work
with Melco Resorts
& EntertainmentAWS is helping
Melco Resorts
Transform
Their Business
Meco Resorts is utilizing Amazon Web Services
(AWS) to help enhance the experience of guests as it
looks to scale operations. By running in the AWS Cloud,
Melco's casino management system setup time
has gone from 9 months to just 4 weeks.
"Customers expect to interact in many ways with
our platform," says Martin Fuller, DX Platform
Product Leader for Melco. "AWS helps us with that
by providing a global presence and high availability
infrastructure and services, so that our clients can
have a consistent experience whether they're in a
hotel room using the mobile app or enjoying some
of our gaming systems."Learn more