into three main groups – carriers, land-
mobile radio and specialty group. This
allows us to zero in on applications
specific to their needs.”
When it comes to vendor rotations,
Talley carries ‘best of breed’ products,
partnering with great companies that
value integrity and offer support. As a
distributor, we’re like the Home Depot of
the wireless application world,” he says.
Value is a key focus, and previously
as training director, his mission was
multi-faceted. “I wanted every sales-
person to understand the customer
and competition, the applications we
support and how to engage with cus-
tomers,” he says.
Competition has evolved from a
fixed set of competitors to a realm
that is constantly changing. “We must
understand who we are and who we
serve,” he says succinctly.
During our interview, he listens
intently, smiles constantly and
describes his leadership style as
conscientious, honest and under-
standing. “Mindset is very important
to us, he says. We have incorporated
a program with the objective to be
the premier wireless distributor inAbout Talley
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